CIS marketing

Discussion in 'General Discussion' started by nickrusanov, Feb 8, 2008.

  1. nickrusanov

    nickrusanov

    Joined:
    Aug 5, 2004
    Messages:
    308
    Likes Received:
    0
    Location:
    russia
    Could anyone please advise, whom should I contact on marketing and promotion questions for CIS?

    We need quality images, info on C-Bus awards and other info here. No idea whom to ask:confused:
     
    nickrusanov, Feb 8, 2008
    #1
  2. nickrusanov

    Lucky555

    Joined:
    Aug 13, 2007
    Messages:
    229
    Likes Received:
    0
    In the early days the C-Bus product suite was pretty bland compared to today. The product was used in commercial projects - office buildings, sports grounds and some larger homes. At this stage C-Bus had a bit of a commercial reputation. In the last several years the product has become much more sexy and the domestic install market took off like a freight train. During this time the majority of the focus was in the domestic arena and the eye was taken off the commercial market. The domestic market slowed down (Aus) and the commercail market started to speed up. The problem was the C-Bus commercial train had a couple of wheels missing.

    A few years ago the smart decision was made to split the marketing effort to dedicated domestic and dedicated commercial. This move has resulted in C-Bus now being correctly regarded for both domestic and commercial situations. There has also been some good catch up in the commercial area.

    Drop a line to indicate what type of marketing you are looking for (domestic and or commercial) as I am sure someone will be able to steer you in the right direction for some quality material.
     
    Last edited by a moderator: Feb 8, 2008
    Lucky555, Feb 8, 2008
    #2
  3. nickrusanov

    nickrusanov

    Joined:
    Aug 5, 2004
    Messages:
    308
    Likes Received:
    0
    Location:
    russia
    Thank you. We work in both directions today - greater office buildings in bigger cities along with thousands of cottage villages being built around. We have a good success here, which is recognised by UK office, but lack of materials (and very strong competitors).

    What I need for translated catalogue are good quality images of products, colors etc.

    If there are some branded advertising materials I would like to use it instead of creating our own.

    I have a TAMIKA CD as the only source of quality Clipsal videos - maybe there are more?

    Pressure from the competitors is very strong - integrators laugh when they see Clipsal materails after Merten, Gira or Siemens
     
    Last edited by a moderator: Feb 15, 2008
    nickrusanov, Feb 15, 2008
    #3
Ask a Question

Want to reply to this thread or ask your own question?

You'll need to choose a username for the site, which only take a couple of moments (here). After that, you can post your question and our members will help you out.